Last week, a dog trainer complained to me about spending way too much money on Google Ads. Bazillion of people came to her site. She did not make a sale.
Sadly, her story is common.
For a lot of entrepreneurs, marketing just doesn't work. Ads, blogs & social media posts are nothing but a waste of time and money.
This does not have to be your story!
Here are some reasons why marketing doesn't work and what you can do to change that:
You don't believe it will work for you - aka limiting beliefs.
- Adjust your mindset.
- Know in your heart that you can not fail.
- The Universe has your back.
You are avoiding visibility
You are not speaking from your heart, not showing your face, not stepping into the next version of you
Get used to being visible, vulnerable, authentic. If you want your business to get noticed, you have to be ok with being seen. It starts with you, not the other way around.
People have no reason to buy from you - your brand message is MIA.
Highlight what makes your company different from everyone else. Be that a unique way you do your services, something you stand for, or even just your personality. Make it clear why buying from you is the best choice anyone can make.
Your website is confusing, outdated, and difficult to navigate.
There is no reason sending people to a website that is not optimized for selling.
Fix your website. Clearly state what your company does. Focus on solving a problem your clients have. Make hiring or contacting you an easy process.