Your business is launched. Your website is finally live. A stack of new business cards is burning a hole in your pocket.
What now? Sit back, relax, wait for the phone to ring?
That sounds too good to be true. Because it is!
Now is the time for the real work to begin. And I don't mean client work. I mean real hard mindset / internal work. A.K.A. it's time to be the business owner.
Let me explain.
Most of us start our businesses because we are good at something. Plus we are badasses at heart who think they can live life on their own terms. So no wonder that we expect to continue doing that thing we are good at in our new "entrepreneurial" capacity. But soon after we come to realize that this is not what "having a business" is all about.
The real work you need to do is to show up for your business. Every day. No excuses. Even if you "don't feel like it".
Showing up means writing that blog post you told yourself you would, even when all you want to do is stay in bed reading bigfoot-encounter stories on reddit.
Showing up means recording a video even when it is 98 degrees outside, you are sweating through your shirt and your neighbors are most definitely watching.
Showing up means posting on Social Media even when you have no life updates to report on, and anything you can come up with is somewhere in the realm of wishful thinking.
Yet you show up. You keep on keeping on.
And after awhile you notice the stars align and everything begins to fall into place. Because the energy you have generated by moving through the "showing-up" stage fuels your business, allowing it to expand and grow. People begin to reach out. The word spreads around.
So when you look back you realize that it wasn't that particular blog article or one of your instagram post that brought in a client or got you a press mention. Most likely, that client has never even seen your expertly-crafted social media page. Yet it was the sum total of you showing up consistently that brought them in.
At some point, the business will start expanding on its own. But in the meantime you have to sustain it through your action of showing up. On a regular basis. Like it's your job. Because, let's be honest, it is.